adidas Originals has just released their latest film titled Original Is Never Finished 2018. For this short film they have brought together a group of global influencers which include Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho.
In 2017, adidas Originals first released the Original Is Never Finished film series in which the brand redefined the meaning of originality by challenging the very notion of what it means to be original. Now one year later, the brand continues to challenge what it means to be original by building upon what came before to create what will come next, setting out to prove that creativity is constantly evolving. This new group unleashes a raw energy inspiring a new generation to not be complacent; by seeing every work or moment in culture as unfinished and in a state of beta. True to the brand belief that the past empowers the future, Original Is Never Finished 2018 champions this creative philosophy.
Watch the film down below:
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