Modern Notoriety

What you see below are prices for general released Jordans from the last 4 years as well as a few prices for Jordans that are to release in the near future.

2011 Air Jordan 7 “Bordeaux” – $150

2012 Air Jordan 4 “Military Blue” – $160

2013 Air Jordan 5 “Laney” – $170

2015 Air Jordan 4 “Oreo” – $190

2015 Air Jordan 11 “72-10″ – $220

2016 Air Jordan 4 “White Cement” “OG”- $220-$250

To put it in simple terms, the prices of Jordan retros are rising, and they’re rising fast. Of course, this is something we’ve known and sadly come to accept for quite some time, but if you take a few minutes and really examine and look at those prices up top, it’s safe to say that by the end of 2017 we’re all going to be paying close to $250 for one pair of Jordan retros. One-quarter of $1,000 dollars for Jordan sneakers. So,

What’s going to happen once the price of a regular Jordan retro reaches $250?

Little by little, the prices have gone up. The highest jump on prices happened just this year. The “reason” for the $20 increase from 2014 to 2015 was because of the remastered treatment the shoes were going to get, making them look and feel as close as possible to the OGs from back in the day. Half a year has passed, and with the exception of a handful of releases, it seems that this “remastered treatment” has not lived up to expectations. However, judging by the demand as well as the number of units sold, the majority of us continue paying for them. Jordan Brand now knows that they can release sub-par quality sneakers and people will still line up to buy them for whatever price Jordan Brand decides to sell them for (Except for the hideous Jordan 5 Pro Stars!).


Knowingly, I’ve become a lot more selective when it comes to buying retros. For starters, they’re not the most comfortable or well crafted shoe out on the market especially compared to today’s modern tech, but I choose to buy them due to the history and nostalgia the shoe brings me. But the main reason I’ve slowed down on my recent retro purchases has been because of the price increase. The last two releases I’ve bought have been the Sport Blue 3s and the Oreo 4s. Reason being, I love those colorways and I’m a big fan of the 3s and 4s, so I had to grab a pair of each.

For the longest time, I used to think I would have a difficult time not buying Jordan retros. surprisingly though, with a little help from Jordan Brand’s price hikes, I’ve come to realize that I’m completely fine with not buying Jordans ON A Regular basis anymore.

That doesn’t mean I’m going to go cold turkey and never buy Jordans again, but it means that I am now a lot more selective when it comes to deciding what retros to pick up.

The thought of people paying $250 for a pair of regular Jordan retros is quite frightening to tell you the truth. How someone can drop one fourth of a grand on a pair of shoes and not think twice about it is beyond me. I can’t speak for everyone, but I work hard for my money and always try to get more bang for my buck.

There is no way in I am going to pay $250 for a pair of shoes and act like that is the norm. That’s just crazy.

Working for Kicks on Fire has given me the opportunity to study and further improve my knowledge about shoes.

This Past year alone, I’ve bought brands of shoes I never thought I would. I’ve bought types of shoes I never thought I would own, and to tell you the truth, it’s quite refreshing.

Shoes like the Nike Air Huarache, Saucony Courageous, Asics Gel Lyte 3, adidas Pure Boost, New Balance 580 have all taken a place in my collection when I wouldn’t have even have considered them over 1 year ago. It’s like entering a whole new world of sneakers you never knew existed. What makes it even better, is that the majority of the shoes I buy are far less cheaper and a lot more comfortable than your every day retro.

I get it, when you buy a pair of Jordans you’re buying a piece of history that helps you relive memories while also representing one of the greatest athletes of all time. Other brands simply can’t offer you that, but I still refuse to be a slave to a brand. Especially when their prices do not represent what is put on the shelves.

Modern Notoriety

I will always love Jordan Brand, there is no denying that. But every man/woman has a certain price point where they say enough is enough. Mine happens to be arriving faster than I had hoped for.

Sometimes it’s just best to admire from a distance.

Thanks a lot, Jordan Brand.

What are you going to do once Jordan retros retail for $250? All opinions, thoughts and concerns are more than welcomed!

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